Search Engine Optimisation

SEO (Search Engine Optimisation) is making sure that you do everything possible to ensure that your website can be found easily on Google and other search engines such as Bing.

Why does your website need SEO?

Many businesses get a shiny new website and think all they have to do is sit back and wait for the customers to roll in. If only it was that simple…

Google will only deliver results in its SERPs (Search Engine Results Pages) that it trusts will deliver the results that the user is searching for. SEO is the first step to start building trust with Google.

AB Web Designs Kent SEO

What are the benefits of hiring an expert to do your SEO?

Yes, you could implement SEO on your website yourself, but do you have the time? To do SEO properly, you need to consider how long it would take you to complete the following:

  • Research SEO best-practice. Google “how do I set up SEO on my website?”  and you’ll find masses of information, a lot of it conflicting. How do you know which information is correct? How do you know which methods are going to work? Google often changes its algorithm so what was considered best-practice a couple of years ago may actually result in you being down-ranked now…
  • Keyword research. Do not underestimate how long this will take you. Proper keyword-research can take days if not weeks to complete. Remember you should do this for every page on your website. Another thing to consider is if you can you be objective enough when it’s your own business? Many business owners get stuck in their own terminology without thinking of what their customers may actually be searching for…
  • Competitor Research – what are your competitors doing? Are they paying to appear high up in SERPs or are they achieving this organically? If they are, how are they achieving this? What can you do to try to rank higher than them?
  • Implementing all the technical bits & bobs on the website that makes it easier for Google to find you. This includes meta titles, meta descriptions, alt tags, headings, page titles, sitemaps, etc. Then there’s setting up Google Search Console and Google My Business…

If you’re overwhelmed by the amount of time this would take, talk to us. We offer one-off overhauls of your website and ongoing monthly packages.

What do you get in a monthly SEO package?

If you update your website regularly with new content (e.g. new blog posts or new products in your online shop), you could benefit from one of our monthly packages. We’ll research all your new pages and ensure they are set up for SEO. We’ll monitor your Google Analytics and look at how users are behaving on your website, giving you recommendations to engage people for longer and ultimately convert them into paying customers.